How much does a custom surfboard cost? Our prices, explained
Every model has a starting price. Here is what that price includes, what costs extra, and why a custom is priced the way it is.
A custom surfboard from Cross Design costs from $1,000 to $1,600 before extras, depending on the model: the Blade starts at $1,000, the Retro Fish and Duo at $1,200, the Asym and Asym | Mid at $1,400 and the Nude | Longboard at $1,600. That starting price includes a free consultation, a hand-shaped board sized to you, solid colour laps, a matt finish, grub screws and a leash rope. Resin swirls, sprays, inlays, gloss and special constructions cost extra and are quoted with the board.
Here is the detail, so you know what you are paying for before you ring.
Starting prices by model
These are the starting prices on our board pages.
| Model | Type | From |
|---|---|---|
| Blade | Performance shortboard | $1,000 |
| Retro Fish | Fish | $1,200 |
| Duo | Twin pin | $1,200 |
| Asym | Asymmetric | $1,400 |
| Asym | Mid | Asymmetric mid-length | $1,400 |
| Nude | Longboard | Longboard | $1,600 |
Prices are in Australian dollars. If you are not sure which outline you want, fish, mid-length or longboard is a good place to start.
What is included
Every board, at its starting price, comes with:
- A free consultation about your surfing, height, weight and fitness, in the factory or on the phone.
- A board hand shaped around you, not a stock size. Joe works out the length, width, thickness and volume with you.
- Glassing and finishing by hand in our Currumbin Waters factory, by the same person who shaped it.
- Solid colour laps, top and bottom.
- A matt finish.
- Grub screws and a leash rope.
What costs extra
Anything that adds hours or materials beyond the standard board is quoted with it:
- Resin swirls and custom sprays. See the colour guide for what each one is.
- Inlays: pressed flowers, shells, feathers or your own photos. See Inlays.
- A gloss finish over the whole board.
- Carbon Fiber cloth, priced at your consultation.
- Pin lines, illustrations and other hand work. Bec’s longboard, with two colours, gold pin lines and a hand drawn illustration, took about 20 hours: it is written up here.
Guide add-on prices are listed on each board page. Joe confirms your exact price at the free consultation, before anything is shaped, so there are no surprises.
Why a custom costs what it does
You are paying for a person’s time and judgement. One person talks to you, draws the board around you, shapes it, glasses it, colours it and finishes it. That is a lot of hours on one board, and they are hours spent on your board, not on a batch.
It is also why a custom is worth it for many surfers. A board sized to your weight, fitness and waves is easier to paddle, easier to surf and more fun, and you can change the things you did not like about your last one. As Joe put it to Junkyard Surf: “I want it to feel like their board.”
How long it takes
Boards are ready 4 to 6 weeks from purchase. If you have a trip or a date in mind, say so at the start. To order, call or text Joe on 0422 435 689, or drop into the factory at 2/14 Nuban St, Currumbin Waters.
Getting the size right first
The price does not change the most important part: the size. Get a starting number from the volume calculator and read what size surfboard should I get, then bring both to the consultation.
If you are pricing a repair instead of a new board, that is a different list: see surfboard ding repair cost.
Questions
More answers in the Cross Design FAQ.
How much is a custom surfboard?
At Cross Design, from $1,000 for the Blade to $1,600 for the Nude | Longboard, depending on the model. Colour extras, inlays, gloss and special constructions are quoted on top, and Joe confirms your exact price at a free consultation.
What is included in the price?
A free consultation, a board hand shaped and glassed around you, solid colour laps, a matt finish, grub screws and a leash rope.
How long does a custom surfboard take?
Boards are ready 4 to 6 weeks from purchase.
Custom boards, in our customers' words
Awesome boards and great service. Joe is absolutely nailing it, and his passion really shows through. The custom sticks are works of art, and he's a magician with a ding. So, repair or new board, either way I whole heartedly recommend.
Best Team, so much passion and love goes into every board. Can only recommend!
