About Cross Design · est. 2020
Joe Webb, head shaper at Cross Design, Gold Coast
Born in England, raised in the French Alps, now shaping on the Gold Coast. Joe shapes, glasses and colours his boards in the family factory at 2/14 Nuban St, Currumbin Waters, and every repair there is done by him.
5.0 from 53 Google reviews. Walk-ins welcome, Mon to Sat.
From the French Alps to Currumbin Waters
Born in England, Joe spent a significant portion of his formative years in the picturesque French Alps, where he honed his skills as an Alpine Ski Racer for the England National Ski Team.
Armed with a Bachelor's Degree in Architecture from Bond University on the Gold Coast, Joe's educational background in Architectural Design further solidified his commitment to the world of design.
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Joe's profound passion for design traces its roots back to his childhood, where he developed an innate admiration for uncluttered spaces and sleek lines that imbue each product with a sense of seamless elegance.
During his racing years, he dedicated countless hours to meticulously tuning his skis before training and races. This meticulous process of refining his equipment to achieve peak performance not only contributed to faster times but also instilled a profound sense of trust in his gear during critical moments.
Joe's fascination with cutting-edge technologies and their potential to enhance everyday products has always been a driving force in his creative journey. Whether it's streamlining efficiency or simplifying consumer experiences, he's always eager to explore innovative avenues.
“When you contact Cross Design, you're dealing directly with the person doing the work. No middlemen, no shortcuts.”
“Every repair is completed by me, right here in our Currumbin Waters workshop.” Joe Webb, Instagram, June 2026
What Joe does
Shaping, glassing, colour, fins and repairs all happen under one roof, and Joe does the work himself. That is why the same person can shape your board, paint it and fix it.
Custom surfboardsHand shaped around how you surf
Carbon and other clothsCarbon Fiber on any model
Paint and respraysCustom sprays, resprays and colour matching
Colour and inlaysResin tints, swirls and photo inlays
Custom finsFibreglass panels laid up in house
Surfboard repairsDings, snaps, fin boxes and restorations
Boats, Jet Skis and SLSCFibreglass and gelcoat repairs
Everything elseSee all services
Custom surfboards
Carbon and other cloths
Paint and resprays
Colour and inlays
Custom fins
Surfboard repairs
Boats, Jet Skis and SLSC
Everything else
New materials, tested in the workshop
“I am driven by the pursuit of more efficient and aesthetically pleasing solutions with a minimal environmental footprint. I relish the opportunity to experiment with novel approaches.”
Equipment you can trust
As a ski racer he spent countless hours tuning his skis before training and races. The same habit goes into every rail, foil and fin: refine it until you can trust it.
Fins laid up in house
Joe lays up his own fibreglass fin panels (“That's what 38 layers looks like”), tints them to Pantone colours, then cuts, foils and signs each fin. He also makes open water paddling fins.
Carbon and other cloths
Carbon fibre is available across the whole surfboard range, with Innegra, hemp, basalt and flax cloths for riders who want to try something different.
Refined with the surfers he works with
Joe's designs change because people ride them and tell him what they feel. Team riders test new shapes and sizes, and their feedback goes straight back into the next board.
- Zac Martens
- “Our newest free surfer to join the cross-team.” Zac rides the Blade, Duo, Fish and the Nude | Longboard.
- Kobe Martens
- Rode the first Blade published, at 5'7" x 17 1/2" x 2", before it went to custom order. About the Blade
Repeat customers feed in too: for one surfer on his third custom, Joe refined the size and volume of the Blade, and it became his favourite board.
How Joe got here
The story so far, with dates where there is a record. Where someone else has written it up or recorded it, it is linked.
- England and the French AlpsBorn in England, Joe grew up racing in the French Alps as an alpine ski racer for the England National Ski Team, tuning his own skis before training and races.
- 2011 to 2013Raced slalom, giant slalom, super-G and downhill at international FIS races across Europe. His results are on the FIS athlete record.
- Bond UniversityA Bachelor of Architecture from Bond University on the Gold Coast. Clean lines and considered curves have been part of every board since.
- 2020Cross Design established.
- Burleigh HeadsShaped and repaired boards from the factory at 2/88 Township Drive, Burleigh Heads.
- April 2026The Duo | Mid reaches Mk.6.
- May 2026The Blade, a high-performance shortboard, hand shaped and individually tuned.
- June 2026Picked up the keys to the new family factory at 2/14 Nuban St, Currumbin Waters, with his daughter Cove by his side. Read about the new factory.
- September 2026Named Shaper of the Week by Junkyard Surf. See all press and mentions.
How every board is made
“Joe's Architectural Design background shows in every board: clean lines, considered curves, and a focus on why something works.”
Junkyard Surf, Shaper of the Week, 28 September 2026. See press and the gallery.
At Cross Design, each product is crafted with care, passion and dedication to detail. All the boards are designed to maximise rider experience and careful consideration of the aesthetics of each craft.
Truth, respect, balance, simplicity, detail, durability, dedication.
What people say about Joe
Looking for someone to trust with your sacred surf board? If you’re like me your board is a part of you. It’s like a pet, it’s family. Not everyone can be trusted with something so dear to you. Well, look no further. You’ve found Joe at Cross Design. The man exudes passion for surfing and craftsmanship. Every fine detail is poured over. Every board is treated as if it’s his own. Every worry you may have is put to ease with his skill set and experience.
Plus, ya know, you get to support local. So get into the shop asap. Anything from dings to the brand new thing. Joe’s got your board and he’s got your back.
Thanks Joe!
Had my surfboard shaped here by Joe. Connection at first sight. Great human besides being an excellent shaper. He understood straight away what I needed.
Now every time I take the board out of the bag I smile. Been getting heaps of compliments from other surfers too whenever they see it.
Highly recommend.
Awesome boards and great service. Joe is absolutely nailing it, and his passion really shows through. The custom sticks are works of art, and he's a magician with a ding. So, repair or new board, either way I whole heartedly recommend.
A family factory. Go say G'day.
“What started as a passion for shaping surfboards has grown into something much bigger.” In June 2026 Joe and his daughter Cove picked up the keys to the new factory on Nuban Street. Marley is the shop dog.
“Everyone's welcome to drop by for a chat, go say G'day!”
- Where2/14 Nuban St, Currumbin Waters QLD 4223
- HoursShop: Mon to Fri 9am to 4:30pm, Sat 9am to 12pm. Contact 24/7, 7 days a week
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