Cross Design press & media
Cross Design is a small family factory, so this is a short list. Everything here is real: features quoted word for word and linked to where they were published, plus Joe's own films and channels.
“I want it to feel like their board.”
Joe Webb, quoted by Junkyard Surf, 1 October 2026
Videos load from YouTube (privacy-enhanced mode) only when you press play.
Features
Junkyard Surf · September and October 2026
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Junkyard Surf
· Instagram
Shaper of the Week: Cross Design
“Joe's Architectural Design background shows in every board: clean lines, considered curves, and a focus on why something works.”
The surfboard marketplace Junkyard Surf picked Joe as its Shaper of the Week, with a short profile of his path from England and the French Alps to his own factory in Currumbin Waters.
Read it on Instagram -
Junkyard Surf
· Instagram
Shaper stories: a question for Joe
“Before shaping a custom, he wants to know how you surf, so he can build around you, not a set of stock dimensions.”
A follow-up question to Joe: if someone rides one of your boards for the first time, what do you hope they feel? His answer ends: “A custom board should work for the person who's actually surfing it.”
Read it on Instagram
Exhibition
LAYR
Wild Brumby #3
A Clapton, 5'11" x 18.75" x 2.50", with a photograph of a wild horse set under the glass, made for the LAYR exhibition.
On the record
Public records
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Google
Checked 7 October 2026 · Reviews
5.0 from 53 Google reviews
Every Google review of Cross Design is five stars. They are published here word for word, with names, exactly as customers wrote them.
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FIS
Results 2011 to 2013 · Athlete record
Alpine ski racing: Joseph Norcross Webb
The International Ski and Snowboard Federation lists Joe's results in slalom, giant slalom, super-G and downhill, from December 2011 to January 2013, at races in Italy, Austria, Germany, Sweden, Finland and France.
See the FIS record
Follow Cross Design
New boards, repairs and factory days, most weeks
New boards 
In the shaping bay 
Fins and colour 
Boats and repairs
Press enquiries
For interviews, photos, filming or a visit to the factory, contact Joe directly: contact@crossdesign.online or 0422 435 689.
The factory is at 2/14 Nuban St, Currumbin Waters, open Monday to Friday 9am to 4:30pm and Saturday 9am to 12pm. Contact 24/7, 7 days a week.
